Branding is not just how people view and perceive your company, it’s also how you as the owner, and your workforce view and perceive the company. It’s your what, your how, and your why.
Your brand identity is the visual representation of your company’s branding. Your logo is only a small part of that equation.
The brand itself comes from the company brand strategy – the core values, type of customers, your products and your unique selling points. As designers, we create a brand identity that reflects your company brand.
It is crucial to have good set of ‘brand identity guidelines’ as these describe how a brand’s identity should or shouldn’t be used across a variety of mediums.
Logos are demonstrated on acceptable backgrounds, in appropriate colours. Colour palettes are explained in detail, typographical hierarchy is also outlined.
Brand guidelines ensure that the identity of a company is preserved and kept coherent no matter which visual device it’s applied to. The brand identity can in some cases be made up of multiple devices. This ensures your brand will remain consistent across all platforms from your desktop, and printed materials to your vehicle livery and company clothing.
Whether you are looking to create a new brand identity or freshen up and existing one, we will work with you to deliver a unique identity.
“Products are Made in the Factory , But Brands are Created in the Mind”
Ravenscourt, Heol Y Llan, Llandissilio, Clunderwen, Pembrokeshire SA66 7TN
01437 563 388
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